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Home About News & Events Football boot camp starts here with Suzuki and SKY
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News & Events

Football boot camp starts here with Suzuki and SKY

Jan 31, 2012
Suzuki GB launches a six week campaign with Sky Sports, producing a series of bespoke 30-second TV airings titled “The New Swift Sport Boot Camp”.

Suzuki GB is proud to announce a new partnership with Sky Sports.  Launching a six week campaign, Suzuki and Sky Sports have produced a series of bespoke 30-second TV airings titled “The New Swift Sport Boot Camp”.

The series features ‘Soccer AM’s’ Tubes and ‘Take it like a fan’s Fenners go head-to-head in two Swift Sports as they perform a variety of football based training exercises including a slalom race, penalty shoot outs and keepy-uppys.  The first in the series will air on 28 January 2012 on Sky Sports 1, Sky Sports 2 and SkyNews.

To complement this, a Microsite containing video content and a competition to win a brand new Swift Sport, premiership football tickets and an iPad2 has also been launched.  Online ads will feature on SkySports.com and the Sky Sports App and there will be campaigns running on the Suzuki Facebook and Twitter sites.

The all new Swift Sport went on sale on 16th January 2012, priced at £13,499.  Its new Euro 5 1.6-litre 136hp VVT engine offers improved torque together with 10 per cent lower combined fuel consumption figures of 44.1mpg.  Exhaust emissions are now 10 per cent lower than the previous Swift Sport model at 147g/km and it has a maximum speed of 121mph, achieving 0-62mph in 8.7 seconds.  The Swift Sport was awarded the ‘Best Buy’ accolade at the prestigious 2012 What Car? Magazine awards this month where judges described the car as “a brilliant junior hot hatch which is at home on all kinds of roads thanks to its strong grip, tight body control and accurate steering”.

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