Satisfied Suzuki Dealers Rate The Franchise In The Top Three In The Industry In Latest NFDA SurveyMar 11, 2015
The growing success of Suzuki’s dealer development programme and the company’s good relationship with its dealers across the UK is again reflected in the results of the National Franchised Dealer Association’s Winter 2015 satisfaction survey, in which it moved up from fifth to third position overall by its dealer network.
Asked “how would you rate your manufacturer overall,” the dealers responding gave Suzuki an 8.4 out of 10 score, well above the national 6.5 average.
Performing as strongly as manufacturers such as Mercedes-Benz and Kia, Suzuki has witnessed a further improvement in its performance and achieved industry-best ratings in some areas. It was top ranked for dealer satisfaction with costs required to meet franchise standards, level of capital investment, new car targeting and volume aspiration.
Scores in Aftersales were also strong with Suzuki ranked in second place overall for ‘realistic target setting’ and also ‘incentives / penalties that underpin a manufacturer CSI programme’.
The value of Suzuki field staff was highly rated too with Sales and Aftersales teams both in third position overall with scores of 8.3 and 8.0 respectively, way above the industry 6.7 average.
Sales and Marketing Director, Dale Wyatt comments. “The results of the latest NFDA survey are very encouraging and demonstrate again the successful and profitable relationships we are building with our dealerships, not least through listening to what they have to say and taking their experiences and business priorities into account.
“By achieving strong and mutually rewarding business partnerships, we can also provide the right environment to deliver customer satisfaction, both in the showroom, and in after sales operations. Getting these basic elements right is crucial to securing the future success of Suzuki and our dealer partners.”
The twice-yearly NFDA survey, the largest of its kind in the UK, canvases dealers on their opinions across a wide range of business matters linked to their franchise, including overall relationship, profitability, costs, targets and investment. 28 Dealer networks across the industry participated in the latest survey.