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Home About News & Events Suzuki announce their Dealer Award winners

News & Events

Suzuki announce their Dealer Award winners

Dec 23, 2014

At an awards ceremony held at the annual national Dealer Conference held in Amsterdam recently, Suzuki proudly presented a number of awards to the dealer network in recognition of various achievements over the past twelve months.

Suzuki certainly had a unique Master of Ceremonies this time around with the hugely popular comedian and ‘Pub Landlord’ Al Murray taking a brief break from his sell-out tour to assist with the nominations.

Commenting on the awards, Dale Wyatt, Sales and Marketing Director, said: “We are very pleased with the achievements of all of our winning dealers and would like to congratulate them on their efforts, as well as to the entire network for its commitment to the Suzuki brand. Looking forward, we will launch two new models early next year followed by several more by 2017. We aim to conclude this year at more than 37,000 units following very strong sales success across our range.” 

All dealers were assessed on seven criteria and scored to determine who would be the winner in the large, medium and small Dealer of the Year categories. The categories included: percentage of target sales achieved, finance penetration percentage, Sales Customer Satisfaction Index (CSI), Service CSI, number of parts sold, number of accessories sold and return on sales percentage.  Based on a balanced score card, the winners are:

Large Dealer: Colin Appleyard Cars, Keighley
Medium Dealer: Brenwood Motor Co - Kirckaldy Blackshaws Garage - Alnwick
Small Dealer:

Donnelly & Taggart – County Londonderry

An individual award for Outstanding Performance in Customer Service was presented to Cropleys Suzuki in Boston.

Six dealers also received awards for long service with two celebrating 35 years with the brand:

25 Years: Belmont Wallyford
Parks of East Kilbride
30 Years: Colin Appleyard Huddersfield
35 Years: Colin Appleyard Keighley
Gordon Motors


Pictured L-R: Denis Houston - Director of Aftersales, Dale Wyatt - Director of Sales & Marketing, Robin Appleyard - Managing Director at Colin Appleyard Cars, Al Murray, Nobuo Suyama - Managing Director Suzuki GB, Ian Price - Senior General Manager, Dealer Operations.

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