Suzuki opens on-line sharing of customer feedback with Motor CodesAug 01, 2014
Motorists wanting to be sure they are making the right choice when it comes to having their Suzuki repaired or maintained can now access genuine and honest customer feedback on every dealership in the brand’s UK network.
Suzuki is opening up the aftersales service delivered by its UK dealer network to public scrutiny by making customer opinions available on the Motor Codes website.
Using the Find a Garage function, people can read about the real-world experiences and opinions of Suzuki customers nationwide, giving them valuable insights and confidence when deciding where to have their own vehicle serviced or repaired. They can also share their own experiences via the website.
Suzuki recognises that online customer reviews are a key element in helping people make purchase decisions and that they are also a great way of spreading the word about its dealerships’ excellent record for customer satisfaction. The new initiative comes after Suzuki achieved a top score of 97.55% for customer service satisfaction in the 2014 Motor Codes report, an independent survey based on people’s experiences with Suzuki dealers and authorised service centres.
There is a wealth of up-to-the-minute information available, with Suzuki customers submitting around 650 reviews a month to Motor Codes. Suzuki’s focus on service standards is further reflected in the fact it commissions annual workshop checks by the AA, in addition to Motor Codes’ two-yearly inspections.
Denis Houston, Suzuki GB Aftersales Director, said: “In today’s consumer world, customer opinions have become key to the purchase process. That’s equally true whether people want to buy a new home appliance, or have their car serviced. We are proud of our excellent record for the best customer satisfaction and see Motor Codes as a respected and independent forum for sharing unbiased opinions about the high standards of service our network is delivering.”
Holly McAllister, Motor Codes Head of Customer Service and Quality, said: “What Suzuki is doing reflects exactly how people shop today. By sharing its customer reviews via motorcodes.co.uk – around 8,000 each year – Suzuki owners can be reassured they’re making an informed choice when it comes to the annual service. “
As well as the transparency of the online reviews, all Suzuki dealers subscribe to our Trading Standards-approved Service and Repair Code, providing complete customer confidence.”