Suzuki targets customer satisfaction by making Service PromiseJun 23, 2015
Suzuki GB PLC has now unveiled its Service Promise, a new aftersales programme designed to ensure that vehicle owners receive a consistently high standard of care across its entire network of Service Centres. The introduction of the nationwide scheme is the result of extensive research forums whereby customers gave direct feedback of what they really want from Suzuki when it’s time for a service or repair.
Service Promise also builds on the positive results of the 2014 Motor Codes Report whereby in the annual survey of UK motorists, Suzuki was named as the manufacturer which provided drivers with the best overall service and repair experience in the UK, with 97.5 per cent of individuals fully satisfied.
As part of the nine point Service Promise, all prices quoted are fully transparent with no hidden charges and the charter underlines the importance of all pre-approved work being carried out by Suzuki’s expertly trained technicians, as well as the use of Genuine Parts for the replacement of worn components.
The owner of the vehicle will equally receive a progress report on the day of servicing, and prior to the car being returned, the Suzuki Service Centre will undertake a complementary vehicle health check for added customer peace of mind. This is combined with a wash and vacuum of the exterior and interior respectively for any model that has been pre-booked for work.
Finally, the Service Promise reinforces Suzuki’s offer of round-the-clock support in the event of an accident and owners have access to a dedicated 24-hour AfterCare helpline if their vehicle is damaged.
The introduction of the latest programme will be supported by the ‘Suzuki Shalt Not’ social media campaign on the manufacturer’s Facebook (Suzuki Cars UK) and Twitter (@SuzukiCarsUK) pages which will highlight each of the promise points to the brand’s many fans and followers.
Denis Houston, Aftersales Director at Suzuki (GB) PLC, said: “The Service Promise reinforces our continued commitment to exceptional customer service, and to guarantee that vehicle owners receive the very same high level of care regardless of where they are located. Following our intensive customer research forums and the very encouraging Motor Codes poll, we will now be looking to improve on our previous score so that every Suzuki driver is totally satisfied with their visit to one of our nationwide Service Centres.”
For further information, visit the dedicated Suzuki Service Promise portal at www.suzuki.co.uk/cars